Made in the UK

Charley's Wild World


Melissa here: I am an EX RSPCA Inspector who has created this Eco-Friendly, Sustainable, Children's Clothing Brand. My brand was created during lockdown, whilst I was on maternity leave with my daughter Charley.

I am 100% quality focused. I believe that if you buy better, you buy less = save our planet.

The fashion industry is one of the least sustainable and most polluting industries on Earth.

I am 100% focused on selling you the best quality products, ones that can be reused and passed down to other children and therefore reducing the amount of clothes purchased throughout the world. I have really focused on choosing durable fabrics of the highest quality in the hope that my clothing will not become part of our throw away society and will last for many, many years !

Inspired by my love of animals & beautiful Daughter Charley

Your little ones have never looked so 'ROARSOME' in my 'WILD WORLD' designs.


We are extremely proud that we have been shortlisted for the Best Fashion Newcomer (UK & International) by the team at the Junior Design Awards. We are also featured in Vogue Magazine for their 3 month 'Tiny Tribe Campaign' for July, August & September 2022.

Created, designed & manufactured responsibly right here in the UK 🇬🇧

Charley's Wearing the Dino Days Romper

My ‘Dino Days’ Romper is BRAND NEW for Autumn/Winter.I have no doubt that this will be popular at all those Dinosaur loving little ones..Our rompers are versatile, comfortable, durable, functional, soft and stretchy. They are fuss-free and easy to wear thanks to the modern,  popper fastening on the shoulder which makes nappy changing easy. This is another favourite design of mine and I just had to have it as part of our romper collection.  

Features Include: 

  • Fuss–free shoulder poppers
  • Comfortable & Durable
  • Lightweight and breathable
  • For all seasons
  • Unisex design
  • Oeko-Tex standard 100
  • 95% Cotton 5% Elastane

Eco-Friendly Features:

  • Designed, Created & Manufactured in the UK
  • Water based child safe pigment inks are used to dye the fabric
  • Post printing process uses zero water
  • When printing the fabric an environmentally friendly pigment printer is used
  • Packaging is reusable and recyclable

Proud to support Just One Tree

To prevent the worst impacts of climate change it is imperative we dramatically reduce our carbon emissions.​However, latest climate science tells us this alone is not enough.​​To keep Global Warming to less than 1.5-2 degrees we need to reach net-negative emissions.  This means removing and storing more carbon dioxide from the atmosphere than we're putting into it. 

And how do we do that?  By planting trees.